A dog's doggie bowl holds plenty of water. In fact, it probably holds more water than the dog herself can hold. That's why there's Bounty. It's two times more absorbent. Because every pet owner deserves the long lasting quicker picker upper.
Challenge / Goal
To create content that promoted Bounty's benefit in more modern and relatable terms and proved that Bounty is the ideal paper towel brand for picking up pet messes.
Outcomes / Stats
This video has garnered 982,000 views and counting to date.