Kim’s Data Stash
To help illustrate the importance of having data available just when you need it, we used international selfie-star Kim Kardashian West to tell our story of why each person should do their part to Save the Data.
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Challenge / Goal
To bring new relevance to the seriousness of unused data while launching T-Mobile's newest offering, Data Stash.
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Outcomes / Stats
- Subject of over 200 articles resulting in approxately 500 million unique impressions on the first day.
- Earned nearly 20 million views on YouTube within the first 3 days.
- #kimsdatastash drove an unprecedented number of impressions for T-Mobile’s social properties.
- Total Impressions: 110,376,476