The Effects of Candy
The Halloween sugar rush may have an effect on your kids, but not on their teeth.
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Challenge / Goal
In this online-only campaign, Crest + Oral-B became a part of the indulgent fun surrounding Halloween.
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Outcomes / Stats
- Drove 6% lift in coupon print velocity - Lifted kids $ share by 1.3% vs. year ago
- Lifted prohealth $ share by 7.1% vs. year ago
- Lifted overall Crest $ share by .3% vs. year ago
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