Ad Council: LAI
Learning and attention issues are more prevalent than most people realize – 1 in 5 kids has a learning or attention issue – though many are not formally identified. And parents are not always equipped with the right resources and information to help their children. Understood.org wants to make it easier for parents to acknowledge their children need help by giving them the free resources, tools, and information they need to help their children thrive in school and in life.
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Accolades
Winner of Silver Bell at Ad Council’s 61st Annual Public Service Award Dinner
Challenge / Goal
While parents have an idea what their child is struggling with, they don’t truly know why. This lack of knowledge is preventing them from getting their child the help they need. Understood.org helps parents understand why their child is struggling, so they can know how to help them thrive.
This campaign aims to show parents that sometimes they have to walk in their child’s shoes to truly understand how to help them. -
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