Winner of Silver Bell at Ad Council’s 61st Annual Public Service Award Dinner
While parents have an idea what their child is struggling with, they don’t truly know why. This lack of knowledge is preventing them from getting their child the help they need. Understood.org helps parents understand why their child is struggling, so they can know how to help them thrive.
This campaign aims to show parents that sometimes they have to walk in their child’s shoes to truly understand how to help them.